WILSON SPORTING GOODS

In August 2023, Wilson Sporting Goods approached MOJO Ad with the task of introducing Wilson Sportswear to YAYA customers through social platforms, influencers, organic content, ads, etc., with the goal of making the Wilson brand a badge that YAYAs would want to wear proudly and be a part of.

To deliver on Wilson’s ask, we wanted to develop a campaign centered on the exclusivity that comes with drive. We wanted to foster a community where progress and aspiration thrive. A place for those devoted to personal growth and achievement on their own terms. A place for those who approach their pursuits with the same spirit they once brought to their little league games. With this came the Wilson Life. Wilson Life is an elevated, apparel-exclusive subset of the Wilson brand. This awareness campaign will separate Wilson’s apparel in the minds of our consumers, who may not be athletes but embody that same active pursuit of excellence.

I worked as the art director for Team Verve. Throughout this semester, I oversaw and guided the creative direction of the campaign - including tone, visuals, and shoots, while also developing the campaign’s design system and our 32-page planbook. The cherry on top was being able to create a Wilson Crest to serve as the subset’s badge. Read the planbook and watch the presentation below!