A GLOBAL UNDERSTANDING

This campaign highlights Vespa as something we can all agree on. The Vespa lifestyle symbolizes a globally connected and effortlessly chic lifestyle. It encourages Americans to embrace unity with global practices and to "Make the Switch" to a simpler, more unified way of living. Vespa isn’t just a scooter; it’s a piece of European culture that many Americans already admire, expanding this appreciation into a broader call for global connection.